The PBL Matrix

If like me, you work best with loud music and unlimited room for creativity, try the rapid fire brainstorm strategy. It’s the same used by IDEO, a creative design firm based in the States. You will only need post- it notes, a pen, and an open mind. Stand with your teammates (or by yourself) around a table, set the timer for 5 minutes and jot down as many project ideas as you can. Watch the video above for a sample of this strategy.

After your five minutes is up, organize your project ideas according to impact and engagement. Be sure to leave a comment on what you thought about that activity!

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